This Is Why Instagram Is Killing It at B2B Marketing Strategy

When used properly, there is no doubt that Instagram is one of the most powerful social media platforms and benefits brands in numerous ways, including an increase in brand visibility, user engagement, and lead generation.

An Estimated 71% of US Businesses Use Instagram — Sproutsocial

Instagram has more than 1 million monthly advertisers and 8 million business profiles — AdWeek

According to Statista, with more than 500 million active users, Instagram is currently the third most popular social media network, just behind Facebook and YouTube.

INSTAGRAM TOOLS FOR B2B BUSINESSES

B2B BUSINESS PROFILE ON INSTAGRAM

  • Clients
  • Partners
  • Employees
  • Profile description
  • Website address
  • E-mail
  • Profile photo
  • Location field

CASE STUDIES

Using a similar approach, brands are able to invite Instagram users to participate in their events, download e-books, or schedule a meeting with consultants.

INSTASTORIES AND ITV

  • Single photo/graphic Ads
  • Carousel Ads
  • Video Ads
  • Website clicks
  • Video view counts
  • Mobile apps installations
  • Impressions

CASE STUDIES

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As a Marketing Strategist, I help startups and companies develop lead generation activities. Remote Work Advocate. Photographer, Traveler.

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Natalia B

As a Marketing Strategist, I help startups and companies develop lead generation activities. Remote Work Advocate. Photographer, Traveler.