Branding strategy — what it is and why you should matter as a business owner

What does branding mean for businesses and individuals? How does branding work, and how can it be used to build customer relationships and strengthen trust, engagement and loyalty? How does a branding strategy influence business results, growth and sales?

Every person has a brand, and so does every business

The same rules translate into the business world

Branding strategy — the planning process

1. Market research

2. Business goals

3. Know your target group

4. Know your own personality

The strategic approach to branding is essential

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As a Marketing Strategist, I help startups and companies develop lead generation activities. Remote Work Advocate. Photographer, Traveler.

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Natalia B

As a Marketing Strategist, I help startups and companies develop lead generation activities. Remote Work Advocate. Photographer, Traveler.