To start a business, it is necessary to have established ideas and goals related to your growth. To run a successful company, you must be equipped with smart tools that allow you to hit your objectives — within a given timeframe, budget and other constraints — strategically and successfully. Entrepreneurship is a chosen path for many people who want to pursue their ideas, create more advanced products…

What does branding mean for businesses and individuals? How does branding work, and how can it be used to build customer relationships and strengthen trust, engagement and loyalty? How does a branding strategy influence business results, growth and sales? These are just a few examples of frequently asked questions from my clients when they start working with me on their branding strategies. Branding is invaluable for both new services or products, and those already established on the market (rebranding). In today’s article, I will share my thoughts on the…

We live in a new era. This is a moment in time when now more than ever, we get to realize what it means to learn, adjust, and move forward. Now is the time to bring your business online. Countless businesses face immense difficulties maintaining their operations, and business owners have to adapt to survive. In many cases, their physical storefronts’ forced closures have them seeking alternative ways to keep their operations running.

When used properly, there is no doubt that Instagram is one of the most powerful social media platforms and benefits brands in numerous ways, including an increase in brand visibility, user engagement, and lead generation. It’s worth to stress out the advantages are not only noticed by B2C companies, but they have been equally recognized by B2B businesses. How Instagram benefits B2B brands? How to choose the most efficient techniques for your company to implement into your social media strategy? And, how does the implementation…

There are a few unique places which I visited when traveling and working on the road. These are not only places that stand out from the rest because of the experiences I gained, nature, cuisine or atmosphere I discovered while living there, but also due to people I met. I think about those relationships that often last longer than the journey itself. Las Palmas is one…

It’s been a few years now since Roost become popular as an ergonomic laptop stand. The product is especially favored among those who work remotely or travel often. Thanks to its small size, low weight, and accurate dimensions to comfortably fit most laptops, Roost Laptop Stand — which debuted in 2013 as an American project on Kickstarter — very quickly gained recognition among digital nomads. Soon afterward, equivalent products to Roost began to appear on the market, and…

AdWords is one of the most commonly used marketing tools by small and large companies, regardless of the industry. Google AdWords campaigns are usually aimed at improving an overall brand’s visibility and recognition, and thus gaining new customers and increasing sales. A well-optimized AdWords campaign can boost a performance significantly but, if done incorrectly, it can also negatively impact an overall marketing strategy effectiveness. Once an advertising budget is…

If there is something that is considered to be the most distinguishing feature of your brand, it’s the name. It’s said names have specific connotations, and people with a given name are distinguished by some unique features typical only to them. This is also true when we think about the name of your brand. …