5 most common Google AdWords mistakes that will make you broke

AdWords is one of the most commonly used marketing tools by small and large companies, regardless of the industry.

1. Running an AdWords campaign without having a strategy

2. Targeting your AdWords campaigns to EVERYONE means you’re targeting NO ONE

3. Lacking a dedicated landing page

CASE STUDY

WEBSITE AUDIT

4. Skipping A/B tests for AdWords ads and avoiding optimization

CASE STUDY

5. Focusing on conversion without analyzing additional KPIs

  • a visitor filling out a contact form,
  • newsletter form,
  • registration form,
  • or product purchase form in the online store.

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As a Marketing Strategist, I help startups and companies develop lead generation activities. Remote Work Advocate. Photographer, Traveler.

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Natalia B

As a Marketing Strategist, I help startups and companies develop lead generation activities. Remote Work Advocate. Photographer, Traveler.